# 欧盟依据《数字服务法》对全球速卖通开出创纪录5.5亿欧元罚单，原因是平台销售违禁商品
> 欧盟委员会7月20日对阿里巴巴旗下全球速卖通开出5.5亿欧元（合美元6.29亿）罚款，创《数字服务法》实施以来最高罚款纪录，原因是该平台未能下架违法、不安全及仿冒商品

**Meta:** type: event · date: 2026-07-20 · heads: 谁说了算, 谁的钱 · 12 takes · 6 lenses · 6 regions

## 摘要

[阿里巴巴](/zh/entity/alibaba)旗下全球速卖通于7月20日被[欧盟委员会](/zh/entity/european-union)依据《数字服务法》开出5.5亿欧元（合美元6.29亿）罚款，为该法迄今最高罚款纪录，原因是平台未能下架违法、不安全及仿冒商品。RTÉ、路透社和TNW均确认了这一金额，TNW和Lawyer Monthly将其称为DSA的「创纪录」罚款。速卖通作为[Alibaba](/zh/entity/alibaba)旗下面向欧洲消费者的中国跨境电商平台，以超大型在线平台身份适用DSA最严格合规标准。负责对最大平台执行DSA的欧盟委员会于周一作出裁决。

## 分歧所在

欧洲科技和法律媒体将此次罚款定性为监管里程碑，以其创纪录规模作为欧盟对大型非欧洲平台动用DSA全部处罚权的意志体现。TNW以执法升级为切入点，RTÉ以仿冒品目录带来的消费者损害为切入点。来自中国及速卖通、阿里巴巴直接回应的报道在信息流中缺席，平台的自身立场及内部合规举措在现有信息源中均无从得知。

## 关键数字

- 5.5亿欧元（合美元6.29亿），罚款金额，为DSA迄今开出的最高罚则
- 报道此次裁决的5个信息源，均为西欧或英语媒体，无亚洲或中文语言报道

## 重要性

速卖通运营着全球最大的跨境电商平台之一，直接面向欧盟消费者销售。这一规模的罚款表明欧盟有意对非欧洲平台动用DSA的全部执法力量。对于Temu和Shein等其他中国电商，本裁决为其在欧盟市场须承担的合规义务树立了先例。

## 值得关注

- 阿里巴巴和速卖通是否提起上诉，以及援引的法律依据
- 欧盟委员会对其他超大型在线平台采取的下一步DSA执法行动
- 速卖通的合规举措及欧盟市场卖家商品列表政策的变化

## Regional takes (batched by bias / lens)

### Ireland's national broadcaster covering EU regulatory action from a European consumer-protection angle; frames the fine around platform failure to police illegal product listings
- **RTÉ News** (Ireland, en) — RTÉ确认欧盟委员会以未能解决违法、不安全和仿冒品销售问题为由对全球速卖通开出创纪录的5.5亿欧元罚款，以消费者受害的视角切入，这一视角主导了欧洲DSA执法相关的公共利益报道。
  > "全球速卖通因未能解决平台上违法、不安全和仿冒品销售问题，被欧盟开出5.5亿欧元创纪录罚款。"
  Source: https://www.rte.ie/news/europe/2026/0720/1584177-aliexpress-eu/

### Amsterdam-based tech publication; emphasises the scale as a record DSA penalty and places it in the context of EU platform regulation, noting the EU has now moved from warnings to large fines
- **The Next Web** (Netherlands, en) — TNW将此次罚款定性为DSA迄今最大罚则，指出欧盟委员会在此前合规警告后已转入最高级别执法，其科技政策专业视角聚焦于本裁决对其他负有DSA义务平台的影响。
  > "欧盟对全球速卖通开出5.5亿欧元DSA史上最高罚款，原因是该平台未能阻止仿冒、不安全及违禁商品的销售。"
  Source: https://thenextweb.com/news/aliexpress-eu-dsa-fine-550-million

### UK legal and compliance publication; covers the ruling as a regulatory landmark, highlighting the European Commission's use of the DSA's full penalty mechanism against a non-European platform
- **Lawyer Monthly** (United Kingdom, en) — Lawyer Monthly将5.5亿欧元罚款定性为DSA执法的历史性里程碑，着重强调欧盟委员会对未履行内容管理义务的超大型在线平台的制裁权限，并从其他大型非欧盟平台面临的法律合规风险角度加以分析。
  > "欧盟委员会以《数字服务法》项下涉及违法、不安全及仿冒品违规行为为由，对全球速卖通处以5.5亿欧元罚款。"
  Source: https://www.lawyer-monthly.com/2026/07/aliexpress-fined-e550-million-by-european-commission-under-digital-services-act/

### unlabelled
- **Reuters (via 93.3 The Drive)** (United States, en) — 
  Source: https://www.933thedrive.com/2026/07/20/aliexpress-hit-with-629-million-eu-fine-over-sales-of-illegal-counterfeit-products/
- **Trending Topics** (Austria, en) — 
  Source: https://www.trendingtopics.eu/aliexpress-fine-europe/
- **European Commission (Digital Strategy)** (Europe, en) — The European Commission's official press release confirming the €550 million DSA fine against AliExpress, the primary legal record of the decision and the basis for all wire reporting.
  Source: https://digital-strategy.ec.europa.eu/en/news/commission-fines-aliexpress-eu550-million-breaching-digital-services-act
- **NL Times** (Netherlands, en) — 
  Source: https://nltimes.nl/2026/07/20/europe-fines-aliexpress-eu550-million-illegal-unsafe-counterfeit-products
- **EU News** (Europe, en) — 
  Source: https://www.eunews.it/en/2026/07/20/eu-commission-fines-aliexpress-550-million-euros-for-violating-the-digital-services-act/
- **ICLG** (United Kingdom, en) — 
  Source: https://iclg.com/news/aliexpress-handed-e550m-fine-over-dsa-breaches/
- **UPI** (United States, en) — 
  Source: https://www.upi.com/Top_News/World-News/2026/07/20/EU-hits-AliExpress-with-record-629-million-fine/1581784569025/

### Pan-European broadcaster; noted the EU's crackdown on Chinese online marketplaces is "accelerating," with compliance checks becoming more aggressive after years of warning-only enforcement
- **Euronews** (Europe, en) — Euronews reported the fine as evidence that the EU's crackdown on Chinese online marketplaces is moving from warnings to maximum-scale penalties, noting AliExpress failed to curb illegal and counterfeit goods and that the European Commission's enforcement posture has hardened. The European broadcast angle adds context absent from the UK legal press and Dutch tech coverage.
  > "The EU's crackdown on Chinese online marketplaces is accelerating, with aggressive compliance checks now backed by a record fine against AliExpress."
  Source: https://www.euronews.com/my-europe/2026/07/20/eu-slaps-550-million-fine-on-aliexpress-over-illegal-and-counterfeit-goods

### US business magazine; carried the European Commission's own characterisation of the ruling as "a failure by AliExpress" and placed it in the context of a broader EU push on Chinese e-commerce, noting that Temu faces similar scrutiny
- **Fortune** (United States, en) — Fortune quoted the European Commission directly calling the violations 'a failure by AliExpress' and reported that the action signals intensified scrutiny of other Chinese-owned marketplaces, including Temu; the US business perspective frames the ruling as a precedent for cross-border platform regulation that will affect American investors in Chinese e-commerce stocks.
  > "It is a failure by AliExpress: European Commission fines the Chinese e-commerce giant US$629 million."
  Source: https://fortune.com/2026/07/20/european-commission-aliexpress-629-million-fine-temu/

## Across the graph
- Related: [[eu-meta-dsa-addictive-jul10]]
- Entities: European Union, Alibaba

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Canonical: https://rbtfl.xyz/zh/n/eu-aliexpress-dsa-0720