Saudi Arabia's sovereign wealth fund deploys capital in global sport as a pillar of Crown Prince Mohammed bin Salman's Vision 2030 soft-power and diversification programme.
Saudi Arabia's top professional football division, formally established in 2008 and transformed by sovereign wealth investment from 2023, reshaping global player markets.
full dossier ›Saudi Arabia's Public Investment Fund, Qatar, and the UAE are spending tens of billions of US dollars on global sport to reshape their governments' reputations abroad.