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The commercial contracts between brands and sports rights holders, worth US$70 billion-plus annually, split between retreating corporate sponsors and advancing Gulf sovereign funds led by Saudi Arabia.

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FIFA's quadrennial world football championship, held since 1930 and expanded in 2026 to 48 teams spanning the United States, Mexico, and Canada.
·4 takes ·Jul 3
The economics of live sports ticketing, covering primary sales, secondary resale, and US antitrust enforcement, determine how billions of fans access events and what leagues earn.
·4 takes ·Jul 3

The briefing, by email