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Nike has terminated the online distribution agreement with Topsports International, its largest Chinese retail partner, effective January 1, 2027, as CEO Elliott Hill moves to reassert direct control over Nike's digital channels in China to curb discounting; Japan's Nikkei and China's Caixin frame the move as a strategic retreat from a key but weakening market amid trade tensions
The Quiet Shift ·3 takes ·Jul 24

The briefing, by email