Euronews preview piece published June 29 on whether the duty will actually slow Shein and Temu's market share
By lens · 1 takes across the edition
Euronews (context) · Belgium · EU closes the under-€150 duty exemption from July 1, ending the free ride for Temu, SHEIN and AliExpress
Pre-implementation analysis asking whether the €3 duty would actually restrain Chinese platform dominance. Concluded the fee is too small to materially affect order economics on most transactions but that the EU warehousing pivot it accelerated is the structural change that will persist, compressing platform margins over the next 18 months.
“Can the EU stop SHEIN, Temu, and AliExpress from dominating the e-market?”